Our Story

It all began with our 13-year-old dog.
She had always felt like a child in our family—lively, adorable, and affectionate. One day, I came home as usual and she ran excitedly to greet me, but in her excitement she twisted her ankle. Days passed and she was still limping. We called a vet to our home; the doctor examined her and said, “At this age, she’s considered a senior dog.”
In that moment, we realised she was truly getting old. She had been with me since I was twelve, and the passing of time suddenly felt sharp. I wanted to leave something for her now as a keepsake, rather than waiting until the day we had to say goodbye and regretting it.

The Spark: Turning Memory Into Something You Can Wear

I’ve always loved the warm, safe, familiar feeling of holding a dog. I began to wonder: could we turn that companionship and love into a “memory you can wear”?
That idea became the starting point for our first series—embroidering pet artwork onto clothing. Compared with prints, embroidery captures the layers and texture of fur: the way light sits on each stitch, the gentle depth that feels like a real coat. Every piece is a one-of-a-kind custom creation, made to honour a very personal bond.

Real Dogs, Real Moments

What makes it even more special is that every design on our website comes from our own dogs.
They’re not models or stock images—they’re the real faces and moments of our furry family. Those original sparks of love and memory are exactly where this brand began.

The “Signature Series”

Along the way, another dog in our family welcomed her first litter of puppies. My sister was especially fond of one and decided to keep her. Watching that puppy grow, we felt more clearly than ever that every stage is different, precious, and fleeting.
Those “moments of growth” inspired our Signature Series—using embroidery to document a pet’s journey from birth to lifelong companionship, so the story of growing up together can be kept, worn, and cherished.

Design & Quality

My business partner and I are enthusiasts of designer labels, and we want to combine design aesthetics with the emotional connection we share with our pets. While we keep the clean tailoring and minimalist style we love, we put even greater emphasis on fabric quality and everyday comfort, so these garments look great and feel great.
Most importantly, we want everyone to be able to wear something meaningful and accessible—pieces with personal significance that don’t compromise on design or craftsmanship.

What We Stand For

This brand is rooted in our story with our dogs, and it belongs to everyone who calls their pet family.
May every embroidered piece be a small vessel for a greater love—something you can hold in your hands, wear on your body, and keep close to your heart.